Ahn Hyo Seop and Chae Won Bin Confirmed as Leads in SBS’s New Romantic Comedy ‘Sold Out Again Today’

SBS has officially confirmed that Ahn Hyo Seop and Chae Won Bin will star in its upcoming romantic comedy drama, provisionally titled Sold Out Again Today. The series promises to charm viewers with a refreshing mix of comedy, romance, and drama, all set against the backdrop of the quirky lives of its main characters.

Ahn Hyo Seop to Play a Multi-Talented Farmer with a Secret

Known for his standout roles in hit dramas like Dr. Romantic and Lovers of the Red Sky, Ahn Hyo Seop is returning to the small screen as Matthew Lee, a modern and mysterious farmer. Nicknamed “Maechuri” (which means “quail” in Korean), Matthew cultivates a rare, miraculous ingredient found nowhere else in the world.

But farming isn’t his only occupation — Matthew is also the CEO of a natural cosmetics company and works as a research and development scientist. Despite his packed 24-hour schedule, he harbors a deep secret that will slowly be unveiled as the story unfolds.

Chae Won Bin Plays a Successful Host Struggling With Severe Insomnia

Chae Won Bin, who won Best New Actress at the 61st Baeksang Arts Awards for her performance in Doubt, will portray Dam Ye Jin, a top-tier home shopping host in South Korea. Relentlessly devoted to her career, Dam Ye Jin cut down on sleep to boost productivity — which led to chronic and severe insomnia.

Her fast-paced lifestyle takes an unexpected turn when she meets Matthew Lee, setting the stage for a series of heartwarming, funny, and emotionally rich moments filled with chemistry and charm.

Kim Bum Joins the Cast as a Charismatic Rival

In another exciting casting announcement, Kim Bum will take on the role of Seo Eric, an executive director at a French multinational cosmetics company. Raised in France in a powerful family, Eric returns to Korea seeking recognition as a rightful heir and soon finds himself entangled in the lives of Dam Ye Jin and Matthew Lee. His charm and ambition are expected to bring extra tension to the love triangle at the heart of the story.

Premiering in 2026: High Anticipation Already Building

With a 2026 premiere scheduled, Sold Out Again Today is already drawing significant attention from K-drama fans. The unique premise — a mysterious farmer, a sleepless sales host, and a charming French-Korean executive — sets the stage for a drama full of laughter, emotion, and romance, all wrapped in a contemporary and refreshing atmosphere.

Stay tuned for more updates as filming progresses and new teasers are released!

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