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Netflix continues to captivate K-drama fans with innovative stories, and the next highly anticipated release is A Virtuous Business, set to premiere on October 12. This South Korean drama brings a unique and unexpected narrative, focusing on themes of independence, personal growth, and friendship, all set against the unusual backdrop of door-to-door sales of adult products.
Based on the British series Brief Encounters, A Virtuous Business is set in 1992, a time when discussing sexuality and adult products was still a major taboo, especially in rural areas.
The series blends humor, drama, and triumph as it portrays the challenges these women face as they defy social norms while building their own paths to success and forming deep bonds of friendship.
The buzz surrounding A Virtuous Business is also thanks to its star-studded cast. The four leading roles are portrayed by renowned South Korean actresses: Kim So Yeon, Kim Sung Ryung, Kim Sun Young, and Lee Se Hee. Together, they bring nearly 100 years of combined acting experience, reflected in the depth and richness of their performances.
As the leader of the group, Han Jung Sook is a woman who enters the world of adult product sales to support her irresponsible husband. Her character represents the strength and resilience of many women who fight to keep their families afloat, despite facing overwhelming obstacles. Jung Sook undergoes a profound transformation throughout the series, becoming an inspiring figure to those around her.
Geum Hee is a woman who discovers her talent for translating adult product manuals from English, which leads her to break free from her monotonous life and explore new horizons. Her character embodies the power of self-discovery and personal growth, showing that it’s never too late to find a new purpose.
Young Bok is a dreamer who seeks to escape poverty. Although admired by her neighbors, her husband struggles to provide for the family, leaving her frustrated and exhausted. The drama follows her journey to provide a better life for her four children while seeking financial independence.
Joo Ri is a single mother who has faced social prejudice but finds strength with the support of her older sisters. Her journey in the drama reflects the hardships many women face when raising children on their own, while finding strength and support in those around them.
Alongside the central plot of independence and friendship, A Virtuous Business also adds elements of romance and mystery with the arrival of Kim Do Hyun. Do Hyun, a sophisticated man who lived in the U.S., returns to Korea and moves to the small village where the protagonists live. He is a detective with a mysterious past and gradually becomes closer to Han Jung Sook, adding a romantic layer to the plot.
Despite his reserved and distant demeanor, Do Hyun becomes involved in the village’s affairs and the lives of the women he meets. His cold, calculating nature contrasts with the warm and welcoming atmosphere of rural life, creating moments of tension and attraction throughout the story.
A Virtuous Business is one of Netflix’s big bets for viewers who enjoy K-dramas with empowering and groundbreaking themes. The series tackles topics such as female independence, friendship, and breaking taboos, offering a fresh narrative to the screen.
If you’re looking for a different kind of K-drama that challenges conventions and provides a unique perspective on women’s lives in the ’90s, don’t miss A Virtuous Business on Netflix!
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